Your calendar books the job. HomeFront HQ books the future.
The all-in-one CRM + growth engine for the trades. Quotes that follow up on their own, crew pay that feels like a game, marketing on autopilot — and a dashboard you shape around your business.
Free while we're in early access · No card needed · Set up for your exact trade
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Built around your trade
Tell us what you do and we pre-load practical services, checklists, and pay rules for cleaning, exterior work, paver sealing, lawn care, detailing, and other field-service teams.
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Hide what you don't need
Every business is different. Turn off the cards and tools that don't apply so your team only sees what matters to them.
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Built to run a real business
This is the same system that runs All Elite Cleaning every day — real Square payments, real texting, real Google posting. When something's rough, our own crew feels it first and we fix it.
The stuff that grows the business — on autopilot
HomeFront HQ books the work, closes the quotes, runs the schedule, chases the follow-ups, and keeps the money straight — one login for the core workflow instead of a pile of disconnected tabs.
Core workflows are live today. Connected features — payments, texting, email, Google tools — switch on when you link your providers during onboarding.
Good / Better / Best estimates
Three-option quotes your customer approves with a tap + signature — then locks the job with a deposit link, right from their phone.
Marketing Autopilot
AI drafts your Google posts, review replies & FAQs. Rank tracker + citations built in. Your own in-house growth team.
Follow-up that never forgets
Quotes chase themselves by text + email on your schedule — and stop the second the customer replies.
Crew pay that's a video game
Per-job pay, checklist bonuses, upsell cuts — techs watch their pay climb live, so quality actually gets done.
Missed-call text-back
Busy on a job or talking with a customer? The caller gets a friendly text in seconds — every conversation stays in one shared inbox.
Smart scheduling
Drag-and-drop calendar that learns your job lengths and warns you before you double-book the crew.
Invoices that chase themselves
Send a payment link — your customer pays on a Square hosted checkout page and the money lands in your Square account. Polite nudges go out until it's paid.
The Service Business Lab
Which ad source actually makes money — cost per lead, close rate, revenue by source. Facts, not vibes.
🧼 Built inside a real cleaning company — not a boardroom.
HomeFront HQ was built inside All Elite Cleaning — a real local service company running three brands (exterior cleaning, holiday lighting, paver sealing) — to replace roughly $1,000/month of separate software. It runs their dispatch, estimates, follow-ups, and crew pay, so product decisions come from real field work instead of a demo database.
Everything here is built and tested inside that company, with new capabilities rolling out throughout early access — no fake reviews, no stock-photo promises.
One subscription instead of five
The other tools each own one slice of your business. HomeFront brings the core workflow together — including before/after field photos without a separate login.
| What you need | Jobber | Housecall Pro | Markate | ServiceTitan | CompanyCam | HomeFront HQ |
|---|---|---|---|---|---|---|
| Scheduling & dispatch | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Estimates & invoicing | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Card payments | ✓ | ✓ | ✓ | ✓ | — | ✓ |
| Before / after photos | ◐ | ◐ | ◐ | ◐ | ✓ | ✓ |
| Auto follow-ups & review texts | ◐ | ◐ | ◐ | ✓ | — | ✓ |
| Crew pay & commissions | — | ◐ | — | ✓ | — | ✓ |
| Owner analytics + AI | ◐ | ◐ | ◐ | ✓ | — | ✓ |
| Google / Meta ad conversions | — | — | — | ◐ | — | ✓ |
| AI posts from job photos | — | — | — | — | ◐ | ✓ |
✓ = built in · ◐ = partial or costs extra · — = not offered. Comparison reflects common plans as of 2026; competitor features change — check their current pricing. HomeFront is in active beta, so a few items below are still rolling out.
Ready in about 2 minutes 🏁
Tell us your trade and we'll set up your services, checklist, and pay plan for you. Change anything, hide anything, later.